“Constraint inspires creativity” (http://vine.co/blog). That’s what drives creativity in text thanks to Twitter, and Vine is set to do the same for video. Twitter forced people to be creative in just a few characters. That creativity now goes beyond Twitter to other social networks and blogs with their catchy headlines and one line blog [...]
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Twitter’s Vine: Constraint Now Inspires Video Creativity
By Ephraim Cohen on January 28, 2013 in Creative, Media and Communications, Publishing and Media, Social Media
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Twitter vs. News Releases – A Tired False Argument Revisited…and Still Wrong
AdAge ran an opinion article citing the press release is dead and Twitter is the news distribution king. I had the usual thought. The press release targeting press is dead, the news release targeting the audience is alive and well, and the argument itself is false. On the last point, there are a number of [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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