We recently worked with the Verizon FiOS team to conduct and release survey data. Instead of the usual single release and infographic, we decided to start with an infographic outlining the whole story (not just numbers) and move to mini-infographics that were both designed for embedding in social and also served to keep the story [...]
Tag Archives | survey
Radio Lives! 55% use radio to get the news during commuting hours, 23% use smartphones
In our recently released study on how people people consume news (download it at http://mww.pr/newsconsumption) , we took a look at how people use different devices at different times of day. I’ve copied the full chart below where we call out the most popular ones at people times like commuting in the morning and evening (radio, [...]
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Survey Findings: Are Brands Missing the Most Valuable Engagement Content?
We’re about to release a new white paper that surveys people on how they consume news throughout the week (devices, discovery, delivery and news types). As a bit of a preview, I’d like to share one important chart that outlines why news is such an important engagement tool. The chart below outlines two findings in [...]
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Are news sites going to lose to their great partner? The social network?
During my counter survey last week on how teens and young adults use Facebook vs. Tumblr (see here: http://bit.ly/13uUkQc), I also asked the 100 18-25 year olds being surveyed how they get their daily news. There was no one clear winner with a more than 10% lead, it may still show a trend. Aggregators did [...]
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Tumblr Beats Facebook? Yes, Maybe, No
Here’s a great way to bust up your next marketing and PR meeting – make it clear that while Facebook may be the current Xerox brand of social media, it, uh,may be the next Xerox brands of social media. Or not. YC Combinator’s Garry Tan did a survey that found 13-25 year olds prefer [...]
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What’s the Superbowl Bathroom Break For? Survey Finds Ads and Game on Equal Footing
Most people prepare for the Superbowl by making sure their reserves of chips, dip and beer are well stocked. Certainly, our VP of Insights and Research at MWW Group, Doug O’Reilly, is doing just that. But he also prepares by making sure he knows American’s interest in football vs. advertising before kickoff. So on Friday, [...]
Pew Results on Smartphone Usage
A recent Pew Report provides some interest updates into how people use smartphones vs. cell phones. Most notably, non-smart phone users are still doing a lot more than just talking with almost 60% taking pictures and 36% sending a photo or video to someone. On the smartphone side, they are using devices for a wide [...]
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