My MWW Group colleague Jared Hendler, our EVP of Digital and Creative, pointed me to this terrific Mashable article highlighting the importance of digital, mobile and analog (print) all being part of an integrated approach to communications strategy and programs, instead of simply coordinated components. Simply put, as publishers integrate their teams and platforms, communications [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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