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Spirit Airlines and Baggage Fees – Make it a Pay-for-Use Conversation

By on April 13, 2010 in Corporate Communications, Customer Service Strategy, Positioning, PR Strategy, Product Marketing, Reputation Management

Spirit Airlines has been pummeled by everyone from consumer groups to news commentators to Senator Charles Schumer for announcing carry on baggage fees.  Surely they saw this coming.  But perhaps their problem was not announcing the fees, but not being aggressive enough in doing so…with a twist (or, yes, a spin). Spirit Airlines is aiming [...]

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