Tag Archives | Social Media

Radio Lives! 55% use radio to get the news during commuting hours, 23% use smartphones

By on February 28, 2013 in Infographics & Data, Publishing and Media, Research, Social Media, surveys, Trends

In our recently released study on how people people consume news (download it at http://mww.pr/newsconsumption) , we took a look at how people use different devices at different times of day.  I’ve copied the full chart below where we call out the most popular ones at people times like commuting in the morning and evening (radio, [...]

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Survey Findings: Are Brands Missing the Most Valuable Engagement Content?

By on February 25, 2013 in Corporate Communications, Customer Service Strategy, General, Infographics, Infographics & Data, Public Relations, Publishing and Media, Research, surveys

We’re about to release a new white paper that surveys people on how they consume news throughout the week (devices, discovery, delivery and news types).  As a bit of a preview, I’d like to share one important chart that outlines why news is such an important engagement tool. The chart below outlines two findings in [...]

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Tumblr Beats Facebook? Yes, Maybe, No

By on January 11, 2013 in Infographics & Data, Research, Social Media, Trends

Here’s a great way to bust up your next marketing and PR meeting – make it clear that while Facebook may be the current Xerox brand of social media, it, uh,may be the next Xerox brands of social media.   Or not.  YC Combinator’s Garry Tan did a survey that found 13-25 year olds prefer [...]

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Why PR is Poised to Lead the Social Media Conversation

By on January 4, 2013 in Public Relations, Roundtables, Social Media

We put together a great panel at the recent Holmes Report conference on why PR is poised to lead social media (or, more accurately, when and why). Unfortunately, I could not make it down to moderate thanks to Sandy but our panelists from Samsung, Zumba and the Marlins were able to make it. Here’s the [...]

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Charles Dickens is a Social Media Hero

By on October 26, 2012 in Roundtables

At our recent roundtable on second screen apps (notes to be posted shortly),  the discussion turned to the topic of using  second screens as an opportunity to not simply engage with viewers, but actively involve them in live story development.   Chris Dorr then pointed out this is a new take on something that’s been done for [...]

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Join Our Conversation on PR and Social Media at the Global PR Summit

By on October 21, 2012 in Roundtables

At next week’s Holmes’ Report PR Summit, I’ll be moderating a panel that takes a look at why PR is best positioned to lead the social media conversation (if it hasn’t done so already).   A group of top communications exeutives from the Verizon, Samsung, Zumb and the Florida Marlins will discuss PR’s current position, [...]

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Love Thy Customer: Five Rules to Follow

By on April 1, 2012 in Brand Communities, Customer Service Strategy, Roundtables

During a customer experience panel discussion with Paul D’Alessandro of PWC and Lynne Adame of Sodexo at the Conference Board’s Customer Experience conference, some great questions were posed regarding the challenges and opportunities around creating a great customer experience. Here are a few highlights from that discussion: Think Long Term Loyalty – You think today’s [...]

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How Agencies and Publishers Should Reflect Each Other

By on August 4, 2011 in Agency Management, Media and Communications, Publishing and Media, Social Media

My MWW Group colleague Jared Hendler, our EVP of Digital and Creative, pointed me to this terrific Mashable article highlighting the importance of digital, mobile and analog (print) all being part of an integrated approach to communications strategy and programs, instead of simply coordinated components.  Simply put, as publishers integrate their teams and platforms, communications [...]

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An Awesome, PR-Worthy Commercial from Intel

By on March 6, 2011 in Brand Publishers, Leadership Positioning, Media and Communications, Publishing and Media, Social Media, word of mouth

TED recently awarded The Chase, an Intel’s commercial,  as an Ad Worth Spreading.    For all those looking for new examples of how advertising and public relations work together to build a brand story, this video is a perfect example by meeting three basic PR/social media objectives: It tells a story that not only entertains, but informs [...]

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Nike’s Simply Awesome Commercial – How Advertising Drives Conversation

By on May 24, 2010 in Advertising, Messaging

The next time I get into an “advertising vs. PR” debate, I’ll have this commercial handy to show why it’s not an either-or situation.    Just watch it this great story with a strong message – told only the way a commercial format can tell it…and then leveraged by PR the way only PR can leverage [...]

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