One aspect of our NetRelevance research approach is its application via survey to uncover the drivers of relevance with specific audiences or more granular areas of focus. Recently we used this methodology to take a look at when watching movies, TV and videos on a mobile device is most relevant to consumers. By mining the words, images and [...]
Tag Archives | smartphone
At MWW, we recently took a look at what words, images and situations are most closely associated with watching movies and TVs on smartphone and tablets. We found both notable differences in how people associate video entertainment with smartphones vs. tablets that illustrate that marketing mobile video is not as simply as focusing on mobile [...]
A recent Pew Report provides some interest updates into how people use smartphones vs. cell phones. Most notably, non-smart phone users are still doing a lot more than just talking with almost 60% taking pictures and 36% sending a photo or video to someone. On the smartphone side, they are using devices for a wide [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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