Tag Archives | search

Roundtable Notes: Facebook vs. Google Ad Platform Battle

By on August 6, 2012 in Advertising, Media and Communications, Roundtables

First, thank you to David Kaplan of AdExchanger for leading last week’s breakfast roundtable on Facebook vs. Google and the battle of advertising platforms.    We had a great mix of senior executives from the broadcast, advertising/marketing and media industries attend (sorry, we don’t publicly disclose the attendee list).  We discussed how we should be watching [...]

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What’s You’re Google Search Story?

By on July 29, 2011 in Brand Publishers, Publishing and Media, Search Engine PR

YouTube has this great tool to generate search stories. Think of searches not as finding static information, but as telling stories over the course of progressive searches. Try it out at http://www.youtube.com/user/SearchStories

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