Spirit Airlines has been pummeled by everyone from consumer groups to news commentators to Senator Charles Schumer for announcing carry on baggage fees. Surely they saw this coming. But perhaps their problem was not announcing the fees, but not being aggressive enough in doing so…with a twist (or, yes, a spin). Spirit Airlines is aiming [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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