At MWW, we recently took a look at what words, images and situations are most closely associated with watching movies and TVs on smartphone and tablets. We found both notable differences in how people associate video entertainment with smartphones vs. tablets that illustrate that marketing mobile video is not as simply as focusing on mobile [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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