AdAge ran an opinion article citing the press release is dead and Twitter is the news distribution king. I had the usual thought. The press release targeting press is dead, the news release targeting the audience is alive and well, and the argument itself is false. On the last point, there are a number of [...]
Tag Archives | press release
Latest News Distribution Research
Latest Mobile Video Research
I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
Follow @twitter.com/ephraimcohen on Twitter