Tag Archives | football

What’s the Superbowl Bathroom Break For? Survey Finds Ads and Game on Equal Footing

By on February 5, 2012 in Advertising, Brand Publishers, Featured, Infographics & Data, Media and Communications, Publishing and Media, Research, surveys

Most people prepare for the Superbowl by making sure their reserves of chips, dip and beer are well stocked.  Certainly, our VP of Insights and Research at MWW Group, Doug O’Reilly, is doing just that.  But he also prepares by making sure he knows American’s interest in football vs. advertising before kickoff.  So on Friday, [...]

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Nike’s Simply Awesome Commercial – How Advertising Drives Conversation

By on May 24, 2010 in Advertising, Messaging

The next time I get into an “advertising vs. PR” debate, I’ll have this commercial handy to show why it’s not an either-or situation.    Just watch it this great story with a strong message – told only the way a commercial format can tell it…and then leveraged by PR the way only PR can leverage [...]

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