Tag Archives | featured

Lumascapes point out the need for a PhD in Marketing Platforms

By on May 10, 2013 in Featured, Infographics & Data, Measurement and Planning

Luma Partners have been doing some great work mapping out all the platforms in the marketing sector.  Their latest one (below or click on the thumbnail to the left), no surprise, has more logos than ever.  For your Tylenol-powered viewing pleasure… MARKETING TECHNOLOGY LUMAscape from Terence Kawaja

Read full story • Comments are closed

Thank You, Kobe – A Visual Look at Turkish Airlines Going Viral

By on April 11, 2013 in Infographics & Data

The Kobe vs. Messi video for Turkish Airlines is a great example of how social networks and earned news media combine to launch potentially viral content.  At this point, it’s a pretty typical playbook for great advertising (something Samsung, a client, has done for some time now).  Here, Turkish Airlines released a nice, simple infographic [...]

Read full story • Comments are closed

Our Latest Meetup – Your Home on Broadband Steriods

By on April 11, 2013 in Brand Communities, Featured, MWW Group, Roundtables

Last week we held Verizon’s first innovator community meetup in Boston.  More than 160 entrepreneurs, developers, investors and executives from technology leaders such as Cisco, Harvard Business School, Nokia, Harmonix, Sonos and the MIT Sloan School attended the event, which was held at the Cambridge Innovation Center. Senior executives from Verizon and partner organizations met [...]

Read full story • Comments are closed

Why the Pebble Watch May Matter to PR and Marketing

By on April 10, 2013 in Trends

So, I’ve been trying a Pebble smart watch for a few days.  And while I’m tempted to review it as a gadget (does it need a slicker design, will people want a digital interface vs. the classic jewelry watch, etc ), that’s not my job.  I do, however, think there are some interesting communications implications [...]

Read full story • Comments are closed
By on March 31, 2013 in Media and Communications, News Examples, Public Relations

This week’s issue of The Economist reviews the state of news media but does so with a direct shot at PR that simply is not correct (read the full article here).     The article cites the growth of PR professionals vs. journalists since 1980 (it’s gone from 1:1 to 4:1) but leaves out how PR has grown far beyond areas [...]

Read full story • Comments are closed

Big Data and Connecting with Customers

By on March 12, 2013 in MWW Group, Research, Trends

Next Thursday I’ll be moderating the opening panel at the MWW sponsored Conference Board  Customer Experience Leadership Conference (click here).   I’ll be joined by senior executives from Pitney Bowes, IBM and Dun & Bradstreet.    I’ve posted the full conference description below and will provide the notes from the panel shortly after we wrap [...]

Read full story • Comments are closed

Radio Lives! 55% use radio to get the news during commuting hours, 23% use smartphones

By on February 28, 2013 in Infographics & Data, Publishing and Media, Research, Social Media, surveys, Trends

In our recently released study on how people people consume news (download it at http://mww.pr/newsconsumption) , we took a look at how people use different devices at different times of day.  I’ve copied the full chart below where we call out the most popular ones at people times like commuting in the morning and evening (radio, [...]

Read full story • Comments are closed

PR News Digital Summit: Timing the Digital Media Ecosystem

By on February 27, 2013 in Brand Publishers, Featured, Infographics & Data, Media and Communications, Media Relations, Publishing and Media, Research, Roundtables, Social Media

Here is the full  presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013  (alongside VP of Brand at allrecipes.com, Esmee Williams).   The PPT is below as are links to the Pinterest page [...]

Read full story • Comments are closed

Survey Findings: Are Brands Missing the Most Valuable Engagement Content?

By on February 25, 2013 in Corporate Communications, Customer Service Strategy, General, Infographics, Infographics & Data, Public Relations, Publishing and Media, Research, surveys

We’re about to release a new white paper that surveys people on how they consume news throughout the week (devices, discovery, delivery and news types).  As a bit of a preview, I’d like to share one important chart that outlines why news is such an important engagement tool. The chart below outlines two findings in [...]

Read full story • Comments are closed

Twitter’s Vine: Constraint Now Inspires Video Creativity

By on January 28, 2013 in Creative, Media and Communications, Publishing and Media, Social Media

“Constraint inspires creativity” (http://vine.co/blog).    That’s what drives creativity in text thanks to Twitter, and Vine is set to do the same for video. Twitter forced people to be creative in just a few characters.   That creativity now goes beyond Twitter to other social networks and  blogs with their catchy headlines and one line blog [...]

Read full story • Comments are closed