The popularity of the iPhone has actually resulted in an ongoing reputation problem for AT&T – that of having an unreliable network that often drops calls. The typical response I’ve seen in this situation is to listen to the complaint and promise, with an outline plan, to fix the problem. Then, hopefully, fix it and [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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