TED recently awarded The Chase, an Intel’s commercial, as an Ad Worth Spreading. For all those looking for new examples of how advertising and public relations work together to build a brand story, this video is a perfect example by meeting three basic PR/social media objectives: It tells a story that not only entertains, but informs [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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