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O’Reilly on the View – Why tone can be as important as substance

By on November 19, 2010 in Issues Management, Leadership Positioning, Media and Communications, Public Relations

I often watch O’Reilly to be amazed by how he consistently puts forward weak, shallow, inconsistent and factually incorrect/misleading arguments.   What’s amazing is how he does so sounding so calm, confident, reasonable, and most important, factual (you can sound factual without actually using any real facts – it’s being a good story teller), that it’s [...]

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