Tag Archives | Advertising

Nike’s Find Your Greatness Ad Does Just That

By on August 5, 2012 in Creative, Leadership Positioning

Watch the video…advertising aside, it’s just a great message. From Nike: “This is Nathan. He is 12 years old. He’s from London, Ohio. Greatness is not beyond his reach, nor is it for any of us.” Another great example of how advertising can truly drive image and reputation while being the launchpad for message drive [...]

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Brands as Publishers – The Role of PR as Discussed with Ogilvy & Mather

By on September 23, 2011 in Brand Publishers, Media and Communications, PR Strategy, Public Relations

Once upon a time, magazines, newspapers and TV channels were the marketplaces where brands could reach, inform and persuade consumers. While those channels are still legitimate avenues for marketing messages, the rapidly changing and increasingly fragmented media landscape has created a huge opportunity for brands to engage their customers directly and cost-effectively by adopting a [...]

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Nike’s Simply Awesome Commercial – How Advertising Drives Conversation

By on May 24, 2010 in Advertising, Messaging

The next time I get into an “advertising vs. PR” debate, I’ll have this commercial handy to show why it’s not an either-or situation.    Just watch it this great story with a strong message – told only the way a commercial format can tell it…and then leveraged by PR the way only PR can leverage [...]

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