Watch the video…advertising aside, it’s just a great message. From Nike: “This is Nathan. He is 12 years old. He’s from London, Ohio. Greatness is not beyond his reach, nor is it for any of us.” Another great example of how advertising can truly drive image and reputation while being the launchpad for message drive [...]
Tag Archives | Advertising
Once upon a time, magazines, newspapers and TV channels were the marketplaces where brands could reach, inform and persuade consumers. While those channels are still legitimate avenues for marketing messages, the rapidly changing and increasingly fragmented media landscape has created a huge opportunity for brands to engage their customers directly and cost-effectively by adopting a [...]
The next time I get into an “advertising vs. PR” debate, I’ll have this commercial handy to show why it’s not an either-or situation. Just watch it this great story with a strong message – told only the way a commercial format can tell it…and then leveraged by PR the way only PR can leverage [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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