Watch the video…advertising aside, it’s just a great message.
From Nike: “This is Nathan. He is 12 years old. He’s from London, Ohio. Greatness is not beyond his reach, nor is it for any of us.” Another great example of how advertising can truly drive image and reputation while being the launchpad for message drive programs well beyond one video. In this case, Nike making it clear that they are for everyone by making it that finding greatness (in athletics and beyond) is within reach for everyone.