So, I’ve been trying a Pebble smart watch for a few days. And while I’m tempted to review it as a gadget (does it need a slicker design, will people want a digital interface vs. the classic jewelry watch, etc ), that’s not my job. I do, however, think there are some interesting communications implications [...]
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Big Data and Connecting with Customers
Next Thursday I’ll be moderating the opening panel at the MWW sponsored Conference Board Customer Experience Leadership Conference (click here). I’ll be joined by senior executives from Pitney Bowes, IBM and Dun & Bradstreet. I’ve posted the full conference description below and will provide the notes from the panel shortly after we wrap [...]
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Radio Lives! 55% use radio to get the news during commuting hours, 23% use smartphones
In our recently released study on how people people consume news (download it at http://mww.pr/newsconsumption) , we took a look at how people use different devices at different times of day. I’ve copied the full chart below where we call out the most popular ones at people times like commuting in the morning and evening (radio, [...]
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Tumblr Beats Facebook? Yes, Maybe, No
Here’s a great way to bust up your next marketing and PR meeting – make it clear that while Facebook may be the current Xerox brand of social media, it, uh,may be the next Xerox brands of social media. Or not. YC Combinator’s Garry Tan did a survey that found 13-25 year olds prefer [...]
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If Google Trends Can Forecast the Election, What Can It Do For Your Company
In a few hours, election day will be over and we will find out if our next President is Romney or Obama. There are plenty of polls trying to forecast the winner, but what about a survey on what people are actually doing to prepare? It’s not shocking for people to say one thing [...]
Eventbrite: Who’s Got Ground Game
This past week we worked with Evenbrite, a client out of our San Francisco and New York offices, to release nine months worth of campaign event data. Everything from local fundraisers to presidential rallies managed on Eventbrite were included as the Eventbrite Politics team took a look at which parties were orgazing more events on [...]
Pew Results on Smartphone Usage
A recent Pew Report provides some interest updates into how people use smartphones vs. cell phones. Most notably, non-smart phone users are still doing a lot more than just talking with almost 60% taking pictures and 36% sending a photo or video to someone. On the smartphone side, they are using devices for a wide [...]
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