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Try This App: Circa Allows You to Follow, Not Just Read, the News

By on June 2, 2013 in Media and Communications, Media Technology, Mobile, Publishing and Media, Social Media, Trends

There are some great news aggregator apps out there but I haven’t seen many that truly let me easily follow specific news stories.  When there’s a key story, I pretty much just remember or happen to see updates.  I don’t often do alerts (that’s for long term or critical stories) or set up key word [...]

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Radio Lives! 55% use radio to get the news during commuting hours, 23% use smartphones

By on February 28, 2013 in Infographics & Data, Publishing and Media, Research, Social Media, surveys, Trends

In our recently released study on how people people consume news (download it at http://mww.pr/newsconsumption) , we took a look at how people use different devices at different times of day.  I’ve copied the full chart below where we call out the most popular ones at people times like commuting in the morning and evening (radio, [...]

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PR News Digital Summit: Timing the Digital Media Ecosystem

By on February 27, 2013 in Brand Publishers, Featured, Infographics & Data, Media and Communications, Media Relations, Publishing and Media, Research, Roundtables, Social Media

Here is the full  presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013  (alongside VP of Brand at allrecipes.com, Esmee Williams).   The PPT is below as are links to the Pinterest page [...]

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Twitter’s Vine: Constraint Now Inspires Video Creativity

By on January 28, 2013 in Creative, Media and Communications, Publishing and Media, Social Media

“Constraint inspires creativity” (http://vine.co/blog).    That’s what drives creativity in text thanks to Twitter, and Vine is set to do the same for video. Twitter forced people to be creative in just a few characters.   That creativity now goes beyond Twitter to other social networks and  blogs with their catchy headlines and one line blog [...]

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Tumblr Beats Facebook? Yes, Maybe, No

By on January 11, 2013 in Infographics & Data, Research, Social Media, Trends

Here’s a great way to bust up your next marketing and PR meeting – make it clear that while Facebook may be the current Xerox brand of social media, it, uh,may be the next Xerox brands of social media.   Or not.  YC Combinator’s Garry Tan did a survey that found 13-25 year olds prefer [...]

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Why PR is Poised to Lead the Social Media Conversation

By on January 4, 2013 in Public Relations, Roundtables, Social Media

We put together a great panel at the recent Holmes Report conference on why PR is poised to lead social media (or, more accurately, when and why). Unfortunately, I could not make it down to moderate thanks to Sandy but our panelists from Samsung, Zumba and the Marlins were able to make it. Here’s the [...]

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How Agencies and Publishers Should Reflect Each Other

By on August 4, 2011 in Agency Management, Media and Communications, Publishing and Media, Social Media

My MWW Group colleague Jared Hendler, our EVP of Digital and Creative, pointed me to this terrific Mashable article highlighting the importance of digital, mobile and analog (print) all being part of an integrated approach to communications strategy and programs, instead of simply coordinated components.  Simply put, as publishers integrate their teams and platforms, communications [...]

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An Awesome, PR-Worthy Commercial from Intel

By on March 6, 2011 in Brand Publishers, Leadership Positioning, Media and Communications, Publishing and Media, Social Media, word of mouth

TED recently awarded The Chase, an Intel’s commercial,  as an Ad Worth Spreading.    For all those looking for new examples of how advertising and public relations work together to build a brand story, this video is a perfect example by meeting three basic PR/social media objectives: It tells a story that not only entertains, but informs [...]

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Twitter vs. News Releases – A Tired False Argument Revisited…and Still Wrong

By on November 19, 2010 in Public Relations, Social Media

AdAge ran an opinion article citing the press release is dead and Twitter is the news distribution king.  I had the usual thought.  The press release targeting press is dead, the news release targeting the audience is alive and well, and the argument itself is false.  On the last point, there are a number of [...]

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Why are we trying to save the media industry; it’s doing just fine.

By on November 19, 2010 in Media and Communications, Social Media, Trends

In reading Gigaom’s post on why Newstilt failed, I was struck by the fact that Newstilt’s core mission was trying to “save” the media industry.  Perhaps trying to save an industry that’s doing just fine is what led it to fail.  You can’t “save” industry that is going through a successful, albeit painful, transition.    You [...]

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