Actually, this is about the secret to getting people to click on headlines – be a pessimist and have lousy attitude. OK, maybe that’s pushing it. But being negative seems to drive more click throughs than being positive, according to Outbrain’s latest research (http://bit.ly/1hccxrd). The graph below lays out how “The average click-through rate on headlines with negative superlatives was a staggering 63% higher than that of their positive counterparts.” Surprised? Don’t be. If negative messaging and scaring people wasn’t so effective in driving engagement, then political campaigns would be a battles of hugs and kisses (uh, figuratively speaking…I hope).