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Uncovering What Drives Relevance (and relevance drives engagement and action)

By on July 20, 2012 in Infographics & Data, Measurement and Planning, Mobile, MWW Group, Research, Search Engine PR

One aspect of our NetRelevance research approach is its application via survey to uncover the drivers of relevance with specific audiences or more granular areas of focus.  Recently we used this methodology to take a look at when watching movies, TV and videos on a mobile device is most relevant to consumers.  By mining the words, images and [...]

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What’s You’re Google Search Story?

By on July 29, 2011 in Brand Publishers, Publishing and Media, Search Engine PR

YouTube has this great tool to generate search stories. Think of searches not as finding static information, but as telling stories over the course of progressive searches. Try it out at http://www.youtube.com/user/SearchStories

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