One aspect of our NetRelevance research approach is its application via survey to uncover the drivers of relevance with specific audiences or more granular areas of focus. Recently we used this methodology to take a look at when watching movies, TV and videos on a mobile device is most relevant to consumers. By mining the words, images and [...]
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YouTube has this great tool to generate search stories. Think of searches not as finding static information, but as telling stories over the course of progressive searches. Try it out at http://www.youtube.com/user/SearchStories
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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