Last week we held Verizon’s first innovator community meetup in Boston. More than 160 entrepreneurs, developers, investors and executives from technology leaders such as Cisco, Harvard Business School, Nokia, Harmonix, Sonos and the MIT Sloan School attended the event, which was held at the Cambridge Innovation Center. Senior executives from Verizon and partner organizations met [...]
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PR News Digital Summit: Timing the Digital Media Ecosystem
Here is the full presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013 (alongside VP of Brand at allrecipes.com, Esmee Williams). The PPT is below as are links to the Pinterest page [...]
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Why PR is Poised to Lead the Social Media Conversation
We put together a great panel at the recent Holmes Report conference on why PR is poised to lead social media (or, more accurately, when and why). Unfortunately, I could not make it down to moderate thanks to Sandy but our panelists from Samsung, Zumba and the Marlins were able to make it. Here’s the [...]
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Charles Dickens is a Social Media Hero
At our recent roundtable on second screen apps (notes to be posted shortly), the discussion turned to the topic of using second screens as an opportunity to not simply engage with viewers, but actively involve them in live story development. Chris Dorr then pointed out this is a new take on something that’s been done for [...]
Join Our Conversation on PR and Social Media at the Global PR Summit
At next week’s Holmes’ Report PR Summit, I’ll be moderating a panel that takes a look at why PR is best positioned to lead the social media conversation (if it hasn’t done so already). A group of top communications exeutives from the Verizon, Samsung, Zumb and the Florida Marlins will discuss PR’s current position, [...]
Roundtable Notes: Facebook vs. Google Ad Platform Battle
First, thank you to David Kaplan of AdExchanger for leading last week’s breakfast roundtable on Facebook vs. Google and the battle of advertising platforms. We had a great mix of senior executives from the broadcast, advertising/marketing and media industries attend (sorry, we don’t publicly disclose the attendee list). We discussed how we should be watching [...]
Love Thy Customer: Five Rules to Follow
During a customer experience panel discussion with Paul D’Alessandro of PWC and Lynne Adame of Sodexo at the Conference Board’s Customer Experience conference, some great questions were posed regarding the challenges and opportunities around creating a great customer experience. Here are a few highlights from that discussion: Think Long Term Loyalty – You think today’s [...]
Multiscreen Media is Messing With Everything from Revenue to Corporate Structures
We recently held an industry roundtable at MWW Group with senior executives from major advertising, research, media and technology firms. The discussion focused on multiscreen media and its implications for the media, marketing and technology industries as well as consumers. We also had two startups demo that I think are worth a close look [...]
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