Not that we needed proof Matt Drudge cares about accuracy, but I do think today’s unemployment headline on his site is worth tearing into as he runs one of the most trafficked news aggregators on the Web. The headline? 89,304,000 NOT WORKING is designed to make it look like today’s labor report found that over [...]
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89 Million: This Number Proves the Drudge Report is Full of It
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Radio Lives! 55% use radio to get the news during commuting hours, 23% use smartphones
In our recently released study on how people people consume news (download it at http://mww.pr/newsconsumption) , we took a look at how people use different devices at different times of day. I’ve copied the full chart below where we call out the most popular ones at people times like commuting in the morning and evening (radio, [...]
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PR News Digital Summit: Timing the Digital Media Ecosystem
Here is the full presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013 (alongside VP of Brand at allrecipes.com, Esmee Williams). The PPT is below as are links to the Pinterest page [...]
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Survey Findings: Are Brands Missing the Most Valuable Engagement Content?
We’re about to release a new white paper that surveys people on how they consume news throughout the week (devices, discovery, delivery and news types). As a bit of a preview, I’d like to share one important chart that outlines why news is such an important engagement tool. The chart below outlines two findings in [...]
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Twitter’s Vine: Constraint Now Inspires Video Creativity
“Constraint inspires creativity” (http://vine.co/blog). That’s what drives creativity in text thanks to Twitter, and Vine is set to do the same for video. Twitter forced people to be creative in just a few characters. That creativity now goes beyond Twitter to other social networks and blogs with their catchy headlines and one line blog [...]
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Are news sites going to lose to their great partner? The social network?
During my counter survey last week on how teens and young adults use Facebook vs. Tumblr (see here: http://bit.ly/13uUkQc), I also asked the 100 18-25 year olds being surveyed how they get their daily news. There was no one clear winner with a more than 10% lead, it may still show a trend. Aggregators did [...]
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Eventbrite: Who’s Got Ground Game
This past week we worked with Evenbrite, a client out of our San Francisco and New York offices, to release nine months worth of campaign event data. Everything from local fundraisers to presidential rallies managed on Eventbrite were included as the Eventbrite Politics team took a look at which parties were orgazing more events on [...]
The Most Important Writing Lesson: Police Blotter
Great writing can make a difference no matter what the point of the content may be. Joel DeSpain, keeper of the Madison Police Blotter, has taken what might otherwise be a fairly mundane writing task, and created writing worth reading to the point of building quite a following (read about it here). It’s [...]
What’s the Superbowl Bathroom Break For? Survey Finds Ads and Game on Equal Footing
Most people prepare for the Superbowl by making sure their reserves of chips, dip and beer are well stocked. Certainly, our VP of Insights and Research at MWW Group, Doug O’Reilly, is doing just that. But he also prepares by making sure he knows American’s interest in football vs. advertising before kickoff. So on Friday, [...]
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