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The TSA Commercial – When SNL Nails You, You’ve Lost the PR Fight

By on November 21, 2010 in Corporate Communications, Issues Management, PR Strategy, Public Relations, Reputation Management, Reputation Risk Management

Nothing says you’ve lost a national, high-profile PR fight by having Saturday Night Live make fun of your side and then seeing the video go viral.   SNL’s TSA Parody (watch it below) is showing up as a popular video on Hulu (on the front page as of 11/21 on 5pm) while quick Google search of [...]

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The Importance of Disclosure: A Lesson from The Economist’s Obama vs BP Cover

By on July 7, 2010 in Issues Management, Media and Communications, Public Relations, Reputation Management, Reputation Risk Management

Image: New York Times The Economist is taking a lot of flack for putting an edited picture of Obama on the front cover.  The picture shows Obama alone whereas the original picture had Obama with several other people of prominence.   The Economist seems to think it was a small infraction as they were simply trying [...]

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Spirit Airlines and Baggage Fees – Make it a Pay-for-Use Conversation

By on April 13, 2010 in Corporate Communications, Customer Service Strategy, Positioning, PR Strategy, Product Marketing, Reputation Management

Spirit Airlines has been pummeled by everyone from consumer groups to news commentators to Senator Charles Schumer for announcing carry on baggage fees.  Surely they saw this coming.  But perhaps their problem was not announcing the fees, but not being aggressive enough in doing so…with a twist (or, yes, a spin). Spirit Airlines is aiming [...]

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