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Gartner Hype Cycle – What You Need to Know

By on November 19, 2010 in Messaging, PR Strategy

The Gartner Hype Cycle is a good look at what’s being hyped, what moving past the hype and what’s actually being adopted.  As new types of video services such as Over-the-Top TV are the rage, it’s worth taking a look at where hyped video technologies stand.  The ones at the top of the curve are [...]

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Nike’s Simply Awesome Commercial – How Advertising Drives Conversation

By on May 24, 2010 in Advertising, Messaging

The next time I get into an “advertising vs. PR” debate, I’ll have this commercial handy to show why it’s not an either-or situation.    Just watch it this great story with a strong message – told only the way a commercial format can tell it…and then leveraged by PR the way only PR can leverage [...]

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