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How Agencies and Publishers Should Reflect Each Other

By on August 4, 2011 in Agency Management, Media and Communications, Publishing and Media, Social Media

My MWW Group colleague Jared Hendler, our EVP of Digital and Creative, pointed me to this terrific Mashable article highlighting the importance of digital, mobile and analog (print) all being part of an integrated approach to communications strategy and programs, instead of simply coordinated components.  Simply put, as publishers integrate their teams and platforms, communications [...]

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