Here is the full presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013 (alongside VP of Brand at allrecipes.com, Esmee Williams). The PPT is below as are links to the Pinterest page [...]
Archive | Media Relations RSS feed for this section
During my counter survey last week on how teens and young adults use Facebook vs. Tumblr (see here: http://bit.ly/13uUkQc), I also asked the 100 18-25 year olds being surveyed how they get their daily news. There was no one clear winner with a more than 10% lead, it may still show a trend. Aggregators did [...]
Business Insider has a great piece on how the Bloomberg Speed Desk is able to publish accurate headlines at breakneck speeds. There are some important lessons for companies to learn here as they must constantly monitor and respond to company and external news at speeds that match, if not exceed, news media. Here are three [...]
Latest News Distribution Research
Latest Mobile Video Research
I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
Follow @twitter.com/ephraimcohen on Twitter