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PR News Digital Summit: Timing the Digital Media Ecosystem

By on February 27, 2013 in Brand Publishers, Featured, Infographics & Data, Media and Communications, Media Relations, Publishing and Media, Research, Roundtables, Social Media

Here is the full  presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013  (alongside VP of Brand at allrecipes.com, Esmee Williams).   The PPT is below as are links to the Pinterest page [...]

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Are news sites going to lose to their great partner? The social network?

By on January 14, 2013 in Infographics & Data, Media Relations, Publishing and Media, Research, surveys

During my counter survey last week on how teens and young adults use Facebook vs. Tumblr (see here: http://bit.ly/13uUkQc), I also asked the 100 18-25 year olds being surveyed how they get their daily news.  There was no one clear winner with a more than 10% lead, it may still show a trend.   Aggregators did [...]

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Three Critical Lessons in Accuracy from Bloomberg Speed Desk

By on September 24, 2012 in Media and Communications, Media Relations, Public Relations

Business Insider has a great piece on how the Bloomberg Speed Desk is able to publish accurate headlines at breakneck speeds.   There are some important lessons for companies to learn here as they must constantly monitor and respond to company and external news at speeds that match, if not exceed, news media.  Here are three [...]

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