Watch the video…advertising aside, it’s just a great message. From Nike: “This is Nathan. He is 12 years old. He’s from London, Ohio. Greatness is not beyond his reach, nor is it for any of us.” Another great example of how advertising can truly drive image and reputation while being the launchpad for message drive [...]
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TED recently awarded The Chase, an Intel’s commercial, as an Ad Worth Spreading. For all those looking for new examples of how advertising and public relations work together to build a brand story, this video is a perfect example by meeting three basic PR/social media objectives: It tells a story that not only entertains, but informs [...]
I often watch O’Reilly to be amazed by how he consistently puts forward weak, shallow, inconsistent and factually incorrect/misleading arguments. What’s amazing is how he does so sounding so calm, confident, reasonable, and most important, factual (you can sound factual without actually using any real facts – it’s being a good story teller), that it’s [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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