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Nike’s Find Your Greatness Ad Does Just That

By on August 5, 2012 in Creative, Leadership Positioning

Watch the video…advertising aside, it’s just a great message. From Nike: “This is Nathan. He is 12 years old. He’s from London, Ohio. Greatness is not beyond his reach, nor is it for any of us.” Another great example of how advertising can truly drive image and reputation while being the launchpad for message drive [...]

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An Awesome, PR-Worthy Commercial from Intel

By on March 6, 2011 in Brand Publishers, Leadership Positioning, Media and Communications, Publishing and Media, Social Media, word of mouth

TED recently awarded The Chase, an Intel’s commercial,  as an Ad Worth Spreading.    For all those looking for new examples of how advertising and public relations work together to build a brand story, this video is a perfect example by meeting three basic PR/social media objectives: It tells a story that not only entertains, but informs [...]

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O’Reilly on the View – Why tone can be as important as substance

By on November 19, 2010 in Issues Management, Leadership Positioning, Media and Communications, Public Relations

I often watch O’Reilly to be amazed by how he consistently puts forward weak, shallow, inconsistent and factually incorrect/misleading arguments.   What’s amazing is how he does so sounding so calm, confident, reasonable, and most important, factual (you can sound factual without actually using any real facts – it’s being a good story teller), that it’s [...]

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