Nothing says you’ve lost a national, high-profile PR fight by having Saturday Night Live make fun of your side and then seeing the video go viral. SNL’s TSA Parody (watch it below) is showing up as a popular video on Hulu (on the front page as of 11/21 on 5pm) while quick Google search of [...]
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The TSA Commercial – When SNL Nails You, You’ve Lost the PR Fight
O’Reilly on the View – Why tone can be as important as substance
I often watch O’Reilly to be amazed by how he consistently puts forward weak, shallow, inconsistent and factually incorrect/misleading arguments. What’s amazing is how he does so sounding so calm, confident, reasonable, and most important, factual (you can sound factual without actually using any real facts – it’s being a good story teller), that it’s [...]
The Importance of Disclosure: A Lesson from The Economist’s Obama vs BP Cover
Image: New York Times The Economist is taking a lot of flack for putting an edited picture of Obama on the front cover. The picture shows Obama alone whereas the original picture had Obama with several other people of prominence. The Economist seems to think it was a small infraction as they were simply trying [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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