Luma Partners have been doing some great work mapping out all the platforms in the marketing sector. Their latest one (below or click on the thumbnail to the left), no surprise, has more logos than ever. For your Tylenol-powered viewing pleasure… MARKETING TECHNOLOGY LUMAscape from Terence Kawaja
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Lumascapes point out the need for a PhD in Marketing Platforms
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How Infographics and Mini-Infographics Combine
We recently worked with the Verizon FiOS team to conduct and release survey data. Instead of the usual single release and infographic, we decided to start with an infographic outlining the whole story (not just numbers) and move to mini-infographics that were both designed for embedding in social and also served to keep the story [...]
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Thank You, Kobe – A Visual Look at Turkish Airlines Going Viral
The Kobe vs. Messi video for Turkish Airlines is a great example of how social networks and earned news media combine to launch potentially viral content. At this point, it’s a pretty typical playbook for great advertising (something Samsung, a client, has done for some time now). Here, Turkish Airlines released a nice, simple infographic [...]
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Radio Lives! 55% use radio to get the news during commuting hours, 23% use smartphones
In our recently released study on how people people consume news (download it at http://mww.pr/newsconsumption) , we took a look at how people use different devices at different times of day. I’ve copied the full chart below where we call out the most popular ones at people times like commuting in the morning and evening (radio, [...]
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PR News Digital Summit: Timing the Digital Media Ecosystem
Here is the full presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013 (alongside VP of Brand at allrecipes.com, Esmee Williams). The PPT is below as are links to the Pinterest page [...]
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Survey Findings: Are Brands Missing the Most Valuable Engagement Content?
We’re about to release a new white paper that surveys people on how they consume news throughout the week (devices, discovery, delivery and news types). As a bit of a preview, I’d like to share one important chart that outlines why news is such an important engagement tool. The chart below outlines two findings in [...]
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Are news sites going to lose to their great partner? The social network?
During my counter survey last week on how teens and young adults use Facebook vs. Tumblr (see here: http://bit.ly/13uUkQc), I also asked the 100 18-25 year olds being surveyed how they get their daily news. There was no one clear winner with a more than 10% lead, it may still show a trend. Aggregators did [...]
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Tumblr Beats Facebook? Yes, Maybe, No
Here’s a great way to bust up your next marketing and PR meeting – make it clear that while Facebook may be the current Xerox brand of social media, it, uh,may be the next Xerox brands of social media. Or not. YC Combinator’s Garry Tan did a survey that found 13-25 year olds prefer [...]
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If Google Trends Can Forecast the Election, What Can It Do For Your Company
In a few hours, election day will be over and we will find out if our next President is Romney or Obama. There are plenty of polls trying to forecast the winner, but what about a survey on what people are actually doing to prepare? It’s not shocking for people to say one thing [...]
Verizon’s First Borderless Consumer Survey from the FiOS Innovation Index
We are working with Verizon on their new FiOS Innovation Index. This week, we released the first borderless consumer survey. I posted the summary below along with an infographic that outlines the results. Look out for more ahead…
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