First, thank you to David Kaplan of AdExchanger for leading last week’s breakfast roundtable on Facebook vs. Google and the battle of advertising platforms. We had a great mix of senior executives from the broadcast, advertising/marketing and media industries attend (sorry, we don’t publicly disclose the attendee list). We discussed how we should be watching [...]
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Most people prepare for the Superbowl by making sure their reserves of chips, dip and beer are well stocked. Certainly, our VP of Insights and Research at MWW Group, Doug O’Reilly, is doing just that. But he also prepares by making sure he knows American’s interest in football vs. advertising before kickoff. So on Friday, [...]
The next time I get into an “advertising vs. PR” debate, I’ll have this commercial handy to show why it’s not an either-or situation. Just watch it this great story with a strong message – told only the way a commercial format can tell it…and then leveraged by PR the way only PR can leverage [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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