We’re about to release a new white paper that surveys people on how they consume news throughout the week (devices, discovery, delivery and news types). As a bit of a preview, I’d like to share one important chart that outlines why news is such an important engagement tool. The chart below outlines two findings in [...]
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Survey Findings: Are Brands Missing the Most Valuable Engagement Content?
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Roundtable Notes: Facebook vs. Google Ad Platform Battle
First, thank you to David Kaplan of AdExchanger for leading last week’s breakfast roundtable on Facebook vs. Google and the battle of advertising platforms. We had a great mix of senior executives from the broadcast, advertising/marketing and media industries attend (sorry, we don’t publicly disclose the attendee list). We discussed how we should be watching [...]
Mad Men Shows How to Listen to Your Customer
It’s not just about listening, it’s about showing your audience that you listened and took action. Mad Men creator Matthew Weiner took to hear some criticism about music on the show not actually having been released when the show supposedly takes place. Mr. Weiner not only changed the music, he let the critics know in [...]
What’s the Superbowl Bathroom Break For? Survey Finds Ads and Game on Equal Footing
Most people prepare for the Superbowl by making sure their reserves of chips, dip and beer are well stocked. Certainly, our VP of Insights and Research at MWW Group, Doug O’Reilly, is doing just that. But he also prepares by making sure he knows American’s interest in football vs. advertising before kickoff. So on Friday, [...]
The TSA Commercial – When SNL Nails You, You’ve Lost the PR Fight
Nothing says you’ve lost a national, high-profile PR fight by having Saturday Night Live make fun of your side and then seeing the video go viral. SNL’s TSA Parody (watch it below) is showing up as a popular video on Hulu (on the front page as of 11/21 on 5pm) while quick Google search of [...]
Spirit Airlines and Baggage Fees – Make it a Pay-for-Use Conversation
Spirit Airlines has been pummeled by everyone from consumer groups to news commentators to Senator Charles Schumer for announcing carry on baggage fees. Surely they saw this coming. But perhaps their problem was not announcing the fees, but not being aggressive enough in doing so…with a twist (or, yes, a spin). Spirit Airlines is aiming [...]
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