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PR News Digital Summit: Timing the Digital Media Ecosystem

By on February 27, 2013 in Brand Publishers, Featured, Infographics & Data, Media and Communications, Media Relations, Publishing and Media, Research, Roundtables, Social Media

Here is the full  presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013  (alongside VP of Brand at allrecipes.com, Esmee Williams).   The PPT is below as are links to the Pinterest page [...]

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Multiscreen Media is Messing With Everything from Revenue to Corporate Structures

By on March 11, 2012 in Brand Publishers, Measurement and Planning, Media and Communications, Roundtables

We recently held an industry roundtable at MWW Group with senior executives from major advertising, research, media and technology firms.   The discussion focused on multiscreen media and its implications for the media, marketing and technology industries as well as consumers. We also had two startups demo that I think are worth a close look [...]

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What’s the Superbowl Bathroom Break For? Survey Finds Ads and Game on Equal Footing

By on February 5, 2012 in Advertising, Brand Publishers, Featured, Infographics & Data, Media and Communications, Publishing and Media, Research, surveys

Most people prepare for the Superbowl by making sure their reserves of chips, dip and beer are well stocked.  Certainly, our VP of Insights and Research at MWW Group, Doug O’Reilly, is doing just that.  But he also prepares by making sure he knows American’s interest in football vs. advertising before kickoff.  So on Friday, [...]

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Brands as Publishers – The Role of PR as Discussed with Ogilvy & Mather

By on September 23, 2011 in Brand Publishers, Media and Communications, PR Strategy, Public Relations

Once upon a time, magazines, newspapers and TV channels were the marketplaces where brands could reach, inform and persuade consumers. While those channels are still legitimate avenues for marketing messages, the rapidly changing and increasingly fragmented media landscape has created a huge opportunity for brands to engage their customers directly and cost-effectively by adopting a [...]

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What’s You’re Google Search Story?

By on July 29, 2011 in Brand Publishers, Publishing and Media, Search Engine PR

YouTube has this great tool to generate search stories. Think of searches not as finding static information, but as telling stories over the course of progressive searches. Try it out at http://www.youtube.com/user/SearchStories

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An Awesome, PR-Worthy Commercial from Intel

By on March 6, 2011 in Brand Publishers, Leadership Positioning, Media and Communications, Publishing and Media, Social Media, word of mouth

TED recently awarded The Chase, an Intel’s commercial,  as an Ad Worth Spreading.    For all those looking for new examples of how advertising and public relations work together to build a brand story, this video is a perfect example by meeting three basic PR/social media objectives: It tells a story that not only entertains, but informs [...]

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