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Our Latest Meetup – Your Home on Broadband Steriods

By on April 11, 2013 in Brand Communities, Featured, MWW Group, Roundtables

Last week we held Verizon’s first innovator community meetup in Boston.  More than 160 entrepreneurs, developers, investors and executives from technology leaders such as Cisco, Harvard Business School, Nokia, Harmonix, Sonos and the MIT Sloan School attended the event, which was held at the Cambridge Innovation Center. Senior executives from Verizon and partner organizations met [...]

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Love Thy Customer: Five Rules to Follow

By on April 1, 2012 in Brand Communities, Customer Service Strategy, Roundtables

During a customer experience panel discussion with Paul D’Alessandro of PWC and Lynne Adame of Sodexo at the Conference Board’s Customer Experience conference, some great questions were posed regarding the challenges and opportunities around creating a great customer experience. Here are a few highlights from that discussion: Think Long Term Loyalty – You think today’s [...]

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Mad Men Shows How to Listen to Your Customer

By on March 21, 2012 in Brand Communities, CoCreation, Corporate Communications, Customer Service Strategy

It’s not just about listening, it’s about showing your audience that you listened and took action.  Mad Men creator Matthew Weiner took to hear some criticism about music on the show not actually having been released when the show supposedly takes place.  Mr. Weiner not only changed the music, he let the critics know in [...]

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Look at How the Clorox Connects Community Does Cocreation

By on November 4, 2011 in Brand Communities, CoCreation, Featured

Clorox’s Greg Piche gave a great presentation on community management and how Clorox uses their Clorox Connects community (click here – screen shot below) for co-creation.  The community provides avenues for customers, professionals, partners and employees, as well as groups for different product types.  These audience gateways and communities are communicated clearly on the home [...]

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Music and Video Get Networking

By on September 23, 2011 in Brand Communities, Public Relations

In the last two months, Fortex Group (I’m the founder) communities had two great networking events. In August, our Digital Music SF network partnered with Music2k for a discussion with Root Music’s CEO and a networking event. Earlier this week, our Four Screen Media network partnered with Tubefilter for the multi-screen mix-up with a discussion [...]

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