Luma Partners have been doing some great work mapping out all the platforms in the marketing sector. Their latest one (below or click on the thumbnail to the left), no surprise, has more logos than ever. For your Tylenol-powered viewing pleasure… MARKETING TECHNOLOGY LUMAscape from Terence Kawaja Share this and grow your network!
We recently worked with the Verizon FiOS team to conduct and release survey data. Instead of the usual single release and infographic, we decided to start with an infographic outlining the whole story (not just numbers) and move to mini-infographics that were both designed for embedding in social and also served to keep the story [...]
The Kobe vs. Messi video for Turkish Airlines is a great example of how social networks and earned news media combine to launch potentially viral content. At this point, it’s a pretty typical playbook for great advertising (something Samsung, a client, has done for some time now). Here, Turkish Airlines released a nice, simple infographic [...]
Last week we held Verizon’s first innovator community meetup in Boston. More than 160 entrepreneurs, developers, investors and executives from technology leaders such as Cisco, Harvard Business School, Nokia, Harmonix, Sonos and the MIT Sloan School attended the event, which was held at the Cambridge Innovation Center. Senior executives from Verizon and partner organizations met [...]
So, I’ve been trying a Pebble smart watch for a few days. And while I’m tempted to review it as a gadget (does it need a slicker design, will people want a digital interface vs. the classic jewelry watch, etc ), that’s not my job. I do, however, think there are some interesting communications implications [...]
This week’s issue of The Economist reviews the state of news media but does so with a direct shot at PR that simply is not correct (read the full article here). The article cites the growth of PR professionals vs. journalists since 1980 (it’s gone from 1:1 to 4:1) but leaves out how PR has grown far beyond areas [...]
Next Thursday I’ll be moderating the opening panel at the MWW sponsored Conference Board Customer Experience Leadership Conference (click here). I’ll be joined by senior executives from Pitney Bowes, IBM and Dun & Bradstreet. I’ve posted the full conference description below and will provide the notes from the panel shortly after we wrap [...]
Not that we needed proof Matt Drudge cares about accuracy, but I do think today’s unemployment headline on his site is worth tearing into as he runs one of the most trafficked news aggregators on the Web. The headline? 89,304,000 NOT WORKING is designed to make it look like today’s labor report found that over [...]
In our recently released study on how people people consume news (download it at http://mww.pr/newsconsumption) , we took a look at how people use different devices at different times of day. I’ve copied the full chart below where we call out the most popular ones at people times like commuting in the morning and evening (radio, [...]
Here is the full presentation on the importance of timing, matching content and targeting the right parts of the PR-centric social media ecosystem that I’m giving at the PR News Digital Summit in February 2013 (alongside VP of Brand at allrecipes.com, Esmee Williams). The PPT is below as are links to the Pinterest page [...]
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I'm currently the EVP of the Technology and Digital Content group at MWW (mww.com). Follow this blog to keep up on our latest roundtable and panel events, surveys and research white papers. You can reach me at ecohen AT mww.com.
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